Our lives are shaped by political, social and economic challenges and crises. We all feel the impact of megatrends such as digitalisation, demographic change and energy transition every day. As the Federal Employment Agency, we recognize the need - and the desire - to confront this reality head-on.

"TOGETHER. moving forward – Strategic orientation of the BA until 2030” serves as the foundation for collaborative, goal-oriented action within the BA up to 2030.

Our cultural dimensions, humanistic perspective on individuals and leadership principles are the fundamental values of our approach. As a member of the United Nations Global Compact Initiative, we are also dedicated to achieving sustainable development goals.

• positiv:For us, people and companies are at the heart of everything. Their needs determine our actions. In collaboration with our external partners, we support individuals in enhancing and seizing opportunities in work and training. As labour market experts, we offer advice and support to strengthen the economy and assist companies in recruiting skilled workers.
• positiv:As a digital service provider, we ensure that our services and offers are accessible to customers quickly and reliably, while upholding our promise of personal guidance.
• positiv:We are continuously evolving into a sustainable, climate-neutral organisation.
• positiv:We embrace change and are flexible, learning and resilient. We work in partnership, both internally and externally, with mutual respect and on equal terms. We take personal responsibility seriously and expect the same from others.

Each of us plays a key role in our success. TOGETHER. moving forward.

We bring people and work together. That is our core business. Securing people's livelihoods quickly and reliably will continue to be a key pillar of our services in the future.

To secure jobs and a skilled workforce while safeguarding employment during the digital, demographic and ecological transformation of the labour market, we are particularly focused on making career entry easier, strengthening vocational training, tapping into domestic potential, enhancing employment histories and better leveraging labour migration.

Integrating people into the labour market is our top priority. To effectively balance labour market supply and demand, we concentrate on placement, advice, career guidance and training. We are deepening our collaboration with external partners and using our decentralised structure to offer the best possible services for people and companies.

Our journey towards digitalisation aims to enable everyone to participate digitally. Together with our customers, we want to go digital. Wherever possible and beneficial, digital channels should take a leading role in shaping our processes.

In the future, all customer and employee processes should be able to be carried out digitally and seamlessly from start to finish. We are designing our digital processes to be user-friendly, accessible and free of media discontinuities.

At the same time, we remain focused on personalised guidance and tailored services that help strengthen our customers' digital skills and promote their digital participation.

All customers will have access to a comprehensive online offer for guidance, information and securing their livelihoods. Personal guidance and personal support onsite remain available when required by the situation.

The standardised use of digital channels helps to eliminate disruptions between different systems, ensuring seamless integration of personal advice and digital processes. The quality of service increases through the use of digital offers.

To offer a modern range of government services from the customer’s perspective, the services provided by employment agencies, job centres and family benefits offices will be more closely coordinated organisationally where needed (one-stop government services, based on legal requirements and different funding structures). 

We are leveraging and expanding synergy effects between the legal entities. Examples include joint organisational units such as the joint employer service or virtual and local entrance zones at employment agencies and job centres across legal entities.

The goal is to achieve the best possible cross-legal cooperation between organisational units, benefiting both customers and employees. We promote synergies and foster a stronger sense of community. To enable employees to collaborate and connect, we are creating digital, flexible and cooperative workspaces across all legal entities, while reducing internal data protection, bureaucratic and organisational hurdles.

To meet the evolving challenges and expectations of our customers and external partners, we are continuously developing and acquiring new skills – both at an individual level and as an organisation.

The BA must be capable of responding quickly to new demands, offering immediate solutions during times of crisis. To achieve this, we are enhancing our adaptability and expanding our capacity for change. By building up sufficient financial reserves, we are strengthening our organisation’s resilience in times of crisis. Controlling supports our performance and business activities through transparency, analysis and advice. 

As a learning organisation, we also invest in our own growth. To adapt to new challenges and proactively drive change, we all need to continually develop new skills and competencies. 

The BA is committed to its responsibility for the overall sustainability of its working and business practices. As a member of the United Nations Global Compact Initiative, we are also dedicated to achieving sustainable development goals.